Ninja

Ninja married fellow streamer and manager Jessica Blevins (née Goch) in 2017. He grew up in the Chicago suburbs alongside his two older brothers, Jonathan and Chris, attending Grayslake Central High School before pursuing competitive gaming as a full-time career. His brother Jonathan also streams online under the alias BeardedBlevins, while his brother Chris works as a school teacher.

In March 2024, Blevins announced that he had been diagnosed with melanoma after a routine dermatological checkup. A week later, he confirmed that he was completely cancer-free following a successful biopsy and excision. In 2025, Blevins openly discussed his Christian faith during his live broadcasts, sharing that he and his wife regularly attend church services. The couple welcomed their first child, a daughter, in July 2026.

Blevins entered the esports scene in 2009 playing Halo 3 professionally. Over several years, he competed for major gaming organizations such as Cloud9, Renegades, Team Liquid, and Luminosity Gaming. He transitioned into live streaming on Twitch in 2011, initially broadcasting titles like H1Z1 and PlayerUnknown's Battlegrounds (PUBG). In August 2017, he won the PUBG Gamescom Invitational Squads classification with Luminosity Gaming.

His mainstream breakthrough arrived following the release of Epic Games' Fortnite Battle Royale in late 2017. In March 2018, Blevins set a platform record for the largest concurrent audience on an individual live stream when 635,000 viewers tuned in to watch him play Fortnite alongside Drake, Travis Scott, and NFL player JuJu Smith-Schuster. Later that month, he became the first streamer on Twitch to surpass three million followers. In June 2018, Blevins paired with electronic music producer Marshmello to win Epic Games' inaugural Fortnite Pro-Am tournament at E3, securing a $1 million charity donation.

In August 2019, Blevins made the high-profile decision to leave Twitch after signing an exclusive broadcasting contract with Microsoft's Mixer platform. When Microsoft shut down the service in July 2020, Blevins was released from his exclusivity arrangement and subsequently signed a new multiyear deal to return to Twitch in September 2020.

In September 2022, following a brief hiatus and an online rebranding stunt, Blevins announced a change in his broadcasting strategy by simulcasting his live content across several major platforms simultaneously, including Twitch, YouTube, TikTok, Instagram, and Facebook. Across his career, he has accumulated tens of millions of subscribers and followers across both Twitch and YouTube.

Blevins expanded beyond video game streaming into wider entertainment media. In September 2018, he became the first professional esports player featured on the cover of ESPN The Magazine. Later that year, he collaborated with the record label Astralwerks to curate Ninjawerks: Vol. 1, a compilation album featuring original electronic dance tracks from producers such as Alesso, Tycho, 3LAU, and NERO.

On television, Blevins competed on the second season of Fox's reality singing competition The Masked Singer in 2019, performing under the "Ice Cream" costume. He also made appearances on Family Feud and Celebrity Family Feud, had a cameo in the 2021 feature film Free Guy alongside Ryan Reynolds, and voiced the Party Monster in the animated movie Hotel Transylvania: Transformania in 2022. In addition, he authored the gaming manual Get Good: My Ultimate Guide to Gaming, published through Clarkson Potter in 2019.

Throughout his broadcasting career, Blevins has organized and participated in numerous high-profile charity fundraising streams. In February 2018, he held a dedicated stream that raised over $110,000 for the American Foundation for Suicide Prevention. In April 2018, he joined fellow creators DrLupo and TimTheTatman for the #Clips4Kids campaign, helping collect more than $340,000 for St. Jude Children's Research Hospital.

His competitive tournament winnings have also contributed to charitable foundations, including donations to the Alzheimer's Association and his $1 million E3 Pro-Am prize pool with Marshmello. In 2024, Blevins collaborated with his brother Jonathan and the University of Michigan to host a charity stream from Michigan Stadium, generating $93,000 for cancer research.