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Cameron Jordan was born and raised in Birmingham, Alabama. He has a brother, and his mother supported his early interest in gaming by allowing him to spend time at home developing his competitive skills in basketball video games.

He was previously in a relationship with a woman named Jayne. Their relationship drew significant public attention after a domestic dispute during one of his live broadcasts circulated widely across social media platforms and prompted commentary from other online creators.

Jordan initially built a social media following on Instagram before his original account was taken down. In 2019, he transitioned to Twitch to stream NBA 2K19. He developed his competitive gameplay in The Stage, a competitive in-game mode where players wager virtual currency against rival squads. While playing NBA 2K20, he began attracting viewers who sought advice on his character builds.

To expand his audience, Jordan joined broadcasts hosted by friends with larger followings, using his gaming ability and humor to convert viewers to his personal channel. He subsequently joined the streamer collective Stacey Step Bros (SSB), collaborating on content with Adin Ross, Bronny James, Shnaggyhose, Zane, OGRoyce, and Prime. Over time, he broadened his streaming content beyond basketball simulations to include Fortnite, Grand Theft Auto Online roleplay, and slots.

In addition to his gaming broadcasts, Jordan launched a music career. In May 2021, he recorded and published a comedic freestyle titled "BRYCE HALL DISS TRACK" on YouTube following a stream session.

In August 2021, he released the official music video for his track "On My Own." The video was directed and edited by musician and host Carlisle Jones, whom Jordan met at the Rolling Loud festival in Miami. Jordan expanded his discography by releasing tracks and music videos such as "NBA JAM," "Prayin," and "Start It" across YouTube and SoundCloud.