The Rizzler

The Rizzler began making videos in 2020. He first gained widespread attention in 2023 after a video of him wearing a Black Panther Halloween costume went viral.

His signature "Rizz Face" became central to his online identity and developed into a TikTok trend. The nickname combines the slang term "rizz," associated with charisma, with the name of the DC Comics character the Riddler.

The Rizzler built his audience through short-form TikTok videos centered on humor, reactions, and the recognizable "Rizz Face." One of his popular videos featuring Jersey Joe gained more than 25 million views, and his TikTok account surpassed 1.8 million followers. He also signed with the talent agency Night Media.

His public work expanded beyond social media. He appeared in a December 2024 TikTok with MrBeast, participated in advertising campaigns, and collaborated on the Christmas song "Merry Rizzmas" with comedian Eric D'Alessandro. He was also featured in the "Crew Version" of "We Bring the BOOM!"

In October 2024, The Rizzler appeared with A.J. Befumo and Big Justice on The Tonight Show Starring Jimmy Fallon. The appearance introduced his online persona and signature expression to a mainstream television audience.

He later appeared at public entertainment and sporting events. He threw out the ceremonial first pitch at a New York Mets game in 2025 and appeared with A.J. and Big Justice in professional wrestling programming connected to All Elite Wrestling. After appearing at AEW events, he was announced as having signed an AEW contract.

His commercial work has included a Hardee's advertisement with country singer Ashley Cooke. Arizona also created the "Rizzler Berry" beverage flavor, featuring The Rizzler on its can.