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Rayasianboy

Rayasianboy, also known as Chen-Ruei Hsu, is a Taiwanese YouTube star, online streamer, and actor. He became widely known after meeting Kai Cenat during a livestream in Japan and later appeared in creator broadcasts, videos, and sports events.

Early life

Rayasianboy was born in Taiwan on October 31, 2005, and attended Tamkang High School. He played soccer as a child before developing an interest in basketball.

He played point guard and shooting guard on his school basketball team. His experience in basketball later became part of his public profile through creator charity games and other sporting events.

2023-2024: Breakthrough

During a school exchange trip to Japan in July 2023, Rayasianboy followed clues from Kai Cenat's livestream to a 7-Eleven and approached him there. The meeting was captured on the livestream and circulated online, bringing Rayasianboy broader attention.

Kai Cenat later visited Taiwan for Rayasianboy's high-school graduation and invited him to the United States. Rayasianboy subsequently appeared in livestreams and videos with Kai Cenat and members of AMP, and joined the Clover Boys. He was nominated for Best Breakout Streamer at the 2024 Streamer Awards.

2025-present

Rayasianboy appeared in GQ's 10 Essentials video series in March 2025. The video reached number five on YouTube's United States trending list within seven hours of publication.

In June 2025, he played in a creator charity basketball game in Houston, making four three-point shots, including one from near midcourt. He won Best Reality Streamer at the 2025 Streamer Awards. In July 2026, he hosted a three-day streaming series in Taiwan with two U.S.-based creator friends and launched a Chinese-language YouTube channel.

Known for

As an actor, Rayasianboy appeared as Shadow, credited as Ray H, in the 2023 short film Global Pursuit. His screen credits also include appearances as himself in Beta Squad vs AMP Charity Match 2024 and the television series Streamer Games.

He also appeared as himself in the 2026 television special Match 4 Hope 2026, where he was listed as a member of Team Aboflah.

Brand partnerships and business ventures

In April 2025, Rayasianboy and Kai Cenat modeled in a campaign for the BAPE by KidSuper collection. Rayasianboy announced a partnership with Adidas in October 2025.

Adidas named him as one of four creators responsible for drafting teams for The Showdown, an invitational held during the company's NBA All-Star Weekend program in February 2026. He also created the clothing label RUEI, a name derived from his Chinese name. At Fanatics Fest in July 2026, Adidas presented him with a pink Harden Vol. 10 sneaker carrying RUEI branding, with an initial release of 50 pairs.

Quick facts

  • Rayasianboy first met Kai Cenat at a 7-Eleven in Japan during a livestream in July 2023.
  • Kai Cenat visited Taiwan for Rayasianboy's high-school graduation in 2024 and later invited him to the United States.
  • Rayasianboy was nominated for Best Breakout Streamer at the 2024 Streamer Awards.
  • His GQ 10 Essentials video reached number five on YouTube's United States trending list within seven hours of publication.
  • Rayasianboy made four three-point shots, including one from near midcourt, during a creator charity basketball game in Houston in June 2025.
  • He won Best Reality Streamer at the 2025 Streamer Awards.
  • Rayasianboy modeled with Kai Cenat in the BAPE by KidSuper campaign in April 2025.
  • He created the clothing label RUEI, whose name was derived from his Chinese name.
  • Adidas selected Rayasianboy as one of four creators to draft teams for The Showdown during its 2026 NBA All-Star Weekend program.
  • Rayasianboy appeared as Shadow, credited as Ray H, in the 2023 short film Global Pursuit.
  • He launched a Chinese-language YouTube channel after a three-day streaming series in Taiwan in July 2026.
  • Rayasianboy appeared in the 2026 television special Match 4 Hope 2026 as a member of Team Aboflah.

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