Laila Hasanovic is a Danish fashion model, digital content creator, and entrepreneur from Copenhagen. She began professional modeling at age 16 and gained national attention after placing as a finalist in the Miss Denmark competition representing Greenland. Her career includes runway appearances for Scandinavian designers like The Garment and OpéraSPORT, alongside campaigns for luxury cosmetic lines including Armani Beauty and Prada Beauty. In addition to fashion shoots, Hasanovic founded the Danish self-tanning brand NRD55, where she works as creative director. She has also drawn international media interest through her relationships with professional racing driver Mick Schumacher and multi-time Grand Slam tennis champion Jannik Sinner.
Laila Hasanovic worked on European runways and in cosmetics campaigns before founding the tanning line NRD55. The Danish model was a finalist in the Miss Denmark pageant and has appeared in campaigns for Armani Beauty and Prada Beauty. She also attends Grand Slam tennis tournaments supporting partner Jannik Sinner.
Personal life
Hasanovic was raised in Svendborg, Denmark, by a family of Bosnian heritage. During high school, she spent an exchange year in Kentucky exploring journalism before shifting her focus to fashion.
She dated racing driver Mick Schumacher from 2023 until early 2025. Later that year, she began dating Italian tennis player Jannik Sinner. Sinner acknowledged their relationship publicly during his victory speech at the 2025 Vienna Open. Hasanovic has since supported him courtside at the French Open, the US Open, and Wimbledon.
Modeling career and pageant entry
Hasanovic booked her first modeling job at 16. Her profile rose after she entered the Miss Denmark competition, representing Greenland and finishing as a finalist. The placement led to work across Copenhagen, Paris, and Milan.
Runway bookings followed. She walked for Scandinavian fashion labels such as The Garment and OpéraSPORT, and appeared in campaigns for Tommy Hilfiger. In 2025, she represented Armani Beauty at the Venice Film Festival after earlier digital work with Prada Beauty.
NRD55 and digital media
Beyond modeling, Hasanovic launched NRD55, a self-tanning line developed in Denmark. She serves as the company's creative director, overseeing formulas and distribution across European markets.
The venture expanded alongside her social platforms. She started posting on Instagram in late 2013 and later added YouTube and TikTok, where she shares fashion week vlogs, makeup routines, and travel guides.
Quick facts
- Booked her first commercial modeling campaign at age 16.
- Competed in Miss Denmark representing Greenland and finished as a finalist.
- Spent a high school exchange year in Kentucky studying journalism.
- Founded the Danish self-tanning brand NRD55 and acts as its creative director.
- Walked runway shows for Scandinavian labels The Garment and OpéraSPORT.
- Attended the 2025 Venice Film Festival as an ambassador for Armani Beauty.
- Dated racing driver Mick Schumacher between 2023 and early 2025.
- Joined Jannik Sinner on court following his victory at the 2025 Nitto ATP Finals in Turin.
FAQs about Laila Hasanovic
Where is Laila Hasanovic originally from?
Laila Hasanovic was born in Copenhagen, Denmark, and spent most of her childhood in Svendborg.
What is Laila Hasanovic's ethnicity?
She was born and raised in Denmark to a family of Bosnian heritage.
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